CORPORATE EMAIL – It’s More Than Just Messaging

8 Nov 2016
Daniel Taiwo

Email is one of the cheapest ways a business can use to communicate, both internally and externally. Any business can simply sign up for free email with providers such as Gmail, Yahoo or Hotmail. There are many other internet server providers (ISP) and websites offering email accounts today. For some, this seems like a viable option and for the individual, it may be. However, for the business owner, it is a choice that should be reconsidered. Believability is key in business! In fact it goes a long way to contribute to whether a business continues to be a going concern. Hence, the need to have a corporate email becomes imperative. For instance, may seems ok but trust me or looks cooler. If you have not yet started using a corporate email, the time to make the switch is now!


First Impression Matters: Unfortunately, scammers exist. But having your own corporate email immediately tells your audience you aren’t one. Also, a generic email may be seen as incompetent, but a corporate email tells your audience you are serious about your business.

Think big – Create Your Own brand: A generic email could convey that your business is small, new or even part-time. But a corporate email address gives you a corporate image. It also helps you to avoid situations where clients don’t want to pay you fairly

Brand Awareness/ Business Promotion: The best benefit of using branded email is every time you send out an email; you’re promoting your business, not just some ISP. It’s a valuable, cost-efficient way to market your company without having to spend a lot of money. You also have the option of adding a cool and appealing signature to your emails which also go a long way in promoting your brand


As a business person, your reputation is everything. How others perceive you is as important for business as your product or service. If prospective clients shy away from you before they even try your product or service, then any amount of promoting will do no good. You must represent yourself in the most positive light possible. In short, it is in your best interest to use only official email addresses for your business. Leave the free email accounts for individuals and make yourself stand out from the crowd. Contact O’sigla Resources today and we’ll have you up and running in a matter of minutes.

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